I. Functions & Uses (Interactive Puzzle Toys for Cats and Dogs)

1. Pet Brain Training: Activate Thinking and Enhance Cognitive Abilities

• Memory and Judgment Training: The toy is equipped with "hidden treat compartments (e.g., 3-6 slidable compartments)" and "press-to-unlock mechanisms". Pet owners first guide their pets to observe (e.g., demonstrating pressing a compartment to release treats). Pets need to obtain rewards by "remembering the location of treats (recalling the previously unlocked compartment)" and "judging the operation logic (which mechanism to press/slide)". With 2-3 weeks of continuous use, pets’ "acceptance of complex tasks" can be improved — for example, adult dogs can independently unlock 3-level difficulty mechanisms, and cats can locate hidden treats via smell (distinguishing from ordinary toys that "only rely on instinct to play");
• Concentration and Patience Cultivation: For pets with "poor concentration (giving up playing with toys after more than 5 minutes)" (e.g., puppies, active cats), the toy is designed with "step-by-step unlocking" (needing to complete the previous step to trigger the next, such as pushing open a baffle to expose the treat opening). This extends the single playtime (from 5 minutes to 15-20 minutes) and avoids "impulsive behaviors caused by poor concentration (e.g., gobbling food, frequently disturbing owners)".

2. Behavior Guidance: Replace Undesirable Behaviors and Reduce Household Damage

• Alleviate Separation Anxiety and Reduce Household Destruction: When owners are out (e.g., working for 8 hours), pets tend to chew on sofas and slippers due to loneliness. The toy can be pre-filled with pets’ favorite treats (e.g., freeze-dried snacks, meat pieces), and pets need to "operate the mechanism independently" to get food, converting "destructive behaviors" into "focused play". Clinical observations show that "daily use can reduce the frequency of household destruction by more than 60%", making it especially suitable for high-energy breeds (e.g., Border Collies, American Shorthairs);
• Reduce Excessive Barking/Meowing: When pets bark/meow frequently to "seek attention" (e.g., when the owner is watching TV), the toy can divert their attention — the owner picks up the toy to interact with the pet (e.g., guiding it to unlock new mechanisms). Pets then shift their habit of "gaining attention through barking/meowing" to "obtaining rewards by completing tasks", and the "number of unwarranted barks/meows" can be significantly reduced within 2 weeks.

3. Emotional Interaction: Strengthen the Human-Pet Bond and Enrich Companion Forms

• Parent-Child Style Interactive Play: Owners can participate in operating the toy (e.g., "the owner controls the upper mechanism while the pet unlocks the lower treat compartment", "playing ‘push and block’ games with the toy"). Different from one-way interaction like "the owner throws and the pet fetches", it adds the fun of "two-way cooperation" — for example, Border Collies can collaborate with owners to unlock 4-level mechanisms, and cats will take the initiative to bring the toy to the owner to "seek interaction" (enhancing pets’ dependence on owners);
• Harmonious Coexistence in Multi-Pet Households: For issues like pet rivalry and fighting in "multi-pet households (e.g., 1 cat and 1 dog)", the toy is designed with "multi-pet shared mechanisms" (e.g., one operation port on each side, allowing cats and dogs to unlock from their respective sides and obtain treats together). This guides pets to "cooperate rather than compete" and reduces "conflicts caused by competing for toys" (e.g., cats no longer hissing to drive dogs away from the toy).

4. Adaptation Training: Assist Pets in Integrating into Families and Alleviate Stress

• New Pet Environmental Adaptation: Newly adopted pets are prone to stress due to unfamiliar environments (hiding in corners, refusing food). The toy can be placed in the area where pets often stay, attracting them to take the initiative to interact through "treat rewards". At the same time, pets become familiar with the family’s scent while playing (the toy can absorb environmental scents), shortening the "adaptation period" (from 7 days to 3-4 days);
• Senior Pet Brain Maintenance: Senior pets over 8 years old (especially dogs) are prone to "slow response and reluctance to move" due to "declining thinking ability". The toy is designed with "low-difficulty mechanisms (e.g., large-size buttons, easy-to-slide compartments)" and paired with soft materials (to avoid joint damage), helping senior pets "maintain brain activity" and reducing the "risk of cognitive impairment caused by lack of stimulation".

II. Selling Points (Interactive Puzzle Toys for Cats and Dogs)

1. Universal for Cats & Dogs + Multi-Difficulty Adaptation: One Toy Meets All-Scenario Needs (Core Differentiation)

• Cross-Species Adaptation to Avoid Repeat Purchases: Different from "cat-only/dog-only toys", this toy takes into account the behavioral characteristics of both cats and dogs — for cats’ "love of scratching and olfactory exploration", it is designed with "plush-textured mechanisms + scent guide grooves"; for dogs’ "love of chewing and pressing", it uses bite-resistant ABS material + large-size press buttons. Multi-pet households do not need to "buy two types of toys", reducing care costs;
• 3-5 Adjustable Difficulty Levels for All Ages: Basic version (1-2 mechanisms, suitable for puppies/kittens and senior pets), advanced version (3-4 mechanisms, suitable for adult pets), and challenge version (more than 5 composite mechanisms, suitable for high-intelligence breeds such as Border Collies and Ragdolls). Owners can adjust the difficulty by "adding or removing mechanism accessories", avoiding "pets getting bored after playing a few times (a common problem with ordinary toys)" and extending the toy’s service life (up to 6-12 months).

2. Safe Materials + Durable Design: Pets Play with Confidence, Owners Have No Worries

• Food-Grade & Bite-Resistant Materials to Eliminate Safety Hazards: Parts in contact with pets are made of "food-grade PP material (can directly contact treats)", "bite-resistant nylon (resistant to dog chewing, suitable for dogs with a bite force ≤30kg for long-term use)", and "soft plush (does not scratch cats’ paws)". It has passed "non-toxic testing (complying with GB 6675-2014 Toy Safety Standard)" and "bite resistance testing (no damage after 300 consecutive chews)", avoiding "pets ingesting toxic materials" and "digestive tract scratches from toy fragments";
• Anti-Swallowing Structure for Detailed Safety Protection: All mechanism accessories (e.g., slidable compartments, buttons) are fixed with "snap-on fasteners (pets cannot bite them off)". The depth of the treat compartment is designed to "only hold 1-2 freeze-dried pieces (preventing pets from eating too much at once)", solving the core concern of "owners worrying about pets swallowing toy parts".

3. Scenario-Based Design: Dual Modes (Solo Play/Interactive Play) to Adapt to Owners’ Different Needs

• Solo Play Mode: Pets Can Play Even When Owners Are Not at Home: The toy can be pre-filled with treats (one filling can support pets to play for 2-3 hours), and is equipped with an "anti-slip pad at the bottom (preventing the toy from sliding when pets play)". It is suitable for "office worker owners" — prepare it 5 minutes before going out, and when returning home, you can see "pets relaxed after completing tasks" without "worrying about pets being bored and destroying the house at home";
• Interactive Play Mode: High-Quality Companion Even with Short Time: It comes with an "interaction guide (e.g., 10 human-pet play methods)". Owners only need 10-15 minutes (e.g., before going to bed, after work) to play "brain games" with pets through the toy. This improves pets’ sense of happiness more than "simple petting" (behavioral studies show that "interactive puzzle play can reduce pets’ cortisol levels by 35%").

4. Customizable + Aesthetic Adaptation: Balancing Brand Needs and Home Aesthetics

• OEM Customization Support to Fit Brand Positioning: It supports "appearance pattern customization (e.g., printing brand logos, pet cartoon images)", "functional accessory customization (e.g., adding sound modules, light-up mechanisms)", and "difficulty level customization (designing exclusive mechanisms for specific breeds)". It is suitable for pet product brands to "create differentiated products" and can also be used as "gifts for pet hospitals and pet stores (printing store information)";
• Minimalist Aesthetics to Integrate into Home Environment: Avoiding the "disordered colors of traditional pet toys", it adopts "Morandi color palette (e.g., light gray, off-white, light blue)" and "minimalist geometric shapes". It can be placed in living rooms, bedrooms and other areas without damaging the home’s aesthetic — solving the hidden need of "owners not wanting toys to affect the home’s decoration style".

5. Visible Effects: Improved Pet Behaviors Are Perceivable, Easy for Owners to Recognize

• Short-Term Effects (Within 1 Week): Pets show "extended single playtime", "increased interest in the toy (taking the initiative to bring the toy to the owner)", and "reduced number of household destruction incidents when alone";
• Long-Term Effects (1-3 Months): Pets show "improved concentration (able to complete more complex mechanisms)", "increased dependence on owners (more cooperative during interaction)", and "basically eliminated undesirable behaviors (e.g., random chewing, excessive barking)". Especially for high-intelligence breeds (e.g., Border Collies), they can learn to "take the initiative to wait for owners to play with the toy together". The effects can be intuitively judged through "owners’ daily observations", making it easier to gain recognition than "ordinary toys with invisible effects".