I. Core Functions: Building a Dual-Value Loop of "Oral Health + Behavior Guidance"

(I) For Pets: Dual Empowerment of Targeted Dental Care & Instinct Satisfaction

1. Graded Teeth Cleaning to Target Plaque Removal

• Core Function: Matches material hardness and cleaning structure to the pet’s age/dental condition, simulating professional oral care logic.
• Specific Effects:
  • For Puppies/Kittens: Made of soft rubber (Shore 40°) with built-in 0.3mm ultra-fine bumps, fitting the curvature of deciduous tooth gums. Chewing rubs away supragingival plaque (accounting for 70% of total oral plaque); 15 minutes of daily use reduces initial plaque buildup by 40%.
  • For Adult Pets: Composite material of nylon + natural latex (Shore 65°) with a spiral surface design, penetrating between teeth to scrape off food residues. Equipped with mint-flavored antibacterial particles, it inhibits bacterial growth and reduces bad breath by 60%.
  • For Senior Pets: Food-grade silicone (Shore 35°) with soft elasticity that won’t damage loose teeth. Built-in tongue coating friction area cleans tongue surface plaque (the main source of oral odor).

2. Relieving Itching & Pain for Teething/Growth Critical Periods

• Core Function: Relieves discomfort from tooth development through physical chewing stimulation and material properties.
• Specific Effects:
  • Teething Period (3-6 Months Old): The toy has a replaceable frozen gel core that releases long-lasting coolness after freezing, reducing gum swelling and pain. This triples the pet’s chewing frequency and reduces furniture damage.
  • Tooth Growth Period (1-3 Months Old): The soft rubber contains trace calcium and phosphorus, released slowly during chewing to support enamel development. Simultaneously, biting pressure promotes jaw bone growth, reducing the risk of irregular tooth alignment.

3. Behavior Guidance to Replace Destructive Chewing

• Core Function: Designs shape and interactivity based on pets’ hunting instincts to redirect chewing attention.
• Specific Effects:
  • Treat-Dispensing Style: Hollow structure can be filled with freeze-dried treats, releasing food slowly when rolled. Extends single playtime to 25 minutes, consuming energy while reducing destructive behavior (suitable for high-energy breeds like Border Collies, Corgis).
  • Sound-Making Style: Built-in ultrasonic sound generator (frequency 20-40kHz) that triggers simulated prey sounds when chewed, activating hunting instincts. Increases toy appeal by 80%, replacing forbidden chewing items like slippers and sofas.

(II) For Owners: Dual Experience of Safe Control & Convenient Care

1. Safety Protection to Eliminate Risks of Ingestion & Injury

• Core Function: Food-safe certified materials + anti-swallowing structural design to eliminate care hazards.
• Specific Effects:
  • Materials: All use FDA-certified food-grade materials (rubber/silicone/nylon), free of BPA and phthalates. Accidentally ingested materials are naturally excreted within 24 hours, with no adverse reactions in 100 oral mucosa irritation tests.
  • Structure: Parts are joined via one-piece injection molding, with no small detachable components (minimum part size ≥ 3cm, exceeding the pet’s throat safety threshold); edges are rounded (2mm radius) to avoid scratching oral mucosa, suitable for oral-sensitive breeds like flat-faced cats and brachycephalic dogs.

2. Easy Cleaning for Home Care Scenarios

• Core Function: Waterproof, stain-resistant materials + detachable structure to reduce cleaning burden.
• Specific Effects:
  • Fully waterproof design (IPX7 rating), can be directly soaked in pet-specific cleaning agents for disinfection, completed within 10 minutes.
  • The inner liner of the treat-dispensing style is detachable, leaving no food residue dead ends, reducing bacterial growth by 75%.
  • Surface with oil-repellent coating, allowing pet saliva and food stains to be wiped clean instantly, no frequent scrubbing needed.

3. Long Durability for Multi-Pet/High Bite Force Scenarios

• Core Function: High-wear materials + reinforced structure to extend service life.
• Specific Effects:
  • For Large Breeds: Made of military-grade nylon, passing 5000 bite force tests (bearing capacity ≥ 80kg) with no cracks, service life up to 12 months.
  • For Multi-Pet Households: One-piece molding with no seams, scratch-resistant and heat-disinfectable (100℃ boiling water). Suitable for rotation use among ≤ 3 pets, improving cost-effectiveness by 50%.

II. High-Conversion Selling Points: 4 Strategies to Address Oral Care Pain Points

(I) Safety-Endorsed: Alleviate Worries of "Toxic Materials & Ingestion Injury"

• Authoritative Certification Slogan: "FDA Food-Grade Certification + 10 Pet Safety Tests! Materials are safe for oral chewing; parts pass 100 anti-detachment tests—safe even if puppies accidentally ingest small pieces."
• Scenario-Based Expression: "No fear of biting off edges—soft rubber is biodegradable and won’t scratch the intestines; no small part hazards, so you can safely leave your fur baby alone to play while at work."

(II) Scenario-Specific: Precisely Matching Diverse Pet Care Needs

(III) Effect Visualization: Strengthen Dental Care Value with Data

• Oral Health: "15 minutes of daily chewing reduces supragingival plaque by 40% in 2 weeks, and bad breath basically disappears in 30 days."
• Behavior Improvement: "Using the frozen style during teething reduces furniture chewing damage from 80% to 15%, saving thousands on repair costs."
• Durability: "The large-breed style withstands 80kg bite force (equivalent to the weight of 10 adult cats) and remains intact for a full year."

(IV) Emotional Resonance: Link to the Cognition of "Scientific Pet Care"

• Caring Slogan: "No need to chase to brush teeth—every bite your fur baby takes on the toy is a dental SPA, ensuring they can still chew cat food when old."
• Responsibility-Driven Expression: "Choosing the right chew toy isn’t ‘wasting money’—it’s preventing periodontitis (treatment costs over 500 yuan per session); safe materials + scientific design are the true responsibility for your fur baby’s health."