Functions and Selling Points of Pet Leashes

Pet Leash: Core Functions & High-Conversion Selling Points

I. Core Functions: Building a Leash Loop of "Pet Safety & Freedom + Owner Precision & Control"

(I) For Pets: Dual Protection of Safety & Burden-Free Comfort

1. Anti-Escape & Anti-Pull Design to Avoid Accidents

• Core Function: Balances "pet’s activity space" and "owner’s control range", solving the core pain points of "large dogs pulling violently and small dogs escaping".
• Specific Effects:
  • Built-in "shock-absorbing anti-pull device" (e.g., elastic webbing + metal spring) that absorbs 80% of instantaneous pulling force (suitable for dog breeds with a bite force of ≤50kg), preventing neck injuries to pets during violent pulls, with an anti-pull rate of 98%;
  • The leash head adopts a "rotating locking buckle" (360° rotation without tangling), paired with a "double-locking structure" (pets cannot bite it open by themselves), increasing the anti-escape rate to 99%, suitable for active breeds (e.g., Siberian Husky, Corgi);
  • Harness-style leashes use a "Y-shaped force distribution structure" to disperse neck pressure, avoiding tracheal damage caused by traditional collar-style leashes, especially suitable for brachycephalic dogs (French Bulldog, Pug) and puppies.

2. Comfortable Material & Lightweight Design for Long-Term Wear

• Core Function: Solves the problems of "skin abrasion from long-term leashing and pets resisting wearing", improving the wearing experience.
• Specific Effects:
  • The main body of the leash uses "high-density reflective nylon webbing" (2,000 stitches per square centimeter) with a breathable mesh inner layer. In summer, the neck temperature is 2-3℃ lower than that of traditional webbing, with no stuffiness;
  • Lightweight design (total weight of leash + harness ≤120g, only 60g for small dog models), no dragging sensation when running or jumping. 95% of pets show no resistance (e.g., struggling, rubbing) after wearing;
  • Edges are treated with 0.3mm rounded binding, passing 1,000 friction tests without skin scratches, suitable for short-haired cats and dogs with sensitive skin.

3. Adjustable Length & Scenario Adaptation to Balance Freedom & Control

• Core Function: Adapts to different pet-walking scenarios (residential area walks, outdoor runs, crowded streets) and flexibly adjusts the activity range.
• Specific Effects:
  • Retractable models support length adjustment (1.5-5 meters): shorten to 1.5 meters in crowded streets to prevent loss, and extend to 5 meters on outdoor lawns for pets to run freely;
  • Fixed-length models have 3 size options (1.2 meters for small dogs, 1.5 meters for medium dogs, 2 meters for large dogs), paired with a "rotatable leash head" to avoid leash tangling caused by pets circling around the owner, increasing activity flexibility by 70%.

(II) For Owners: Dual Experience of Precision Control & Convenience

1. Labor-Saving Control & Ergonomic Design to Reduce Leashing Burden

• Core Function: Solves the problems of "hand soreness from large dogs pulling violently and fatigue from long-term leashing", improving control stability.
• Specific Effects:
  • Adopts a "3-stage labor-saving lever + shock-absorbing handle" with a pull shock absorption rate of 60%. Even women can easily control large dogs (e.g., Alaskan Malamute, German Shepherd) during violent pulls, saving 80% more effort than traditional leashes;
  • The handle is made of non-slip TPR soft rubber (fitting the palm curve), with a full grip and sweat absorption. Holding it with one hand for 30 minutes of pet walking (adapting to daily pet-walking duration) causes no soreness, and the anti-slip coefficient is increased to 0.8 (no slipping even with wet hands).

2. Nighttime Safety & Multi-Function Integration for Full-Scenario Pet Walking

• Core Function: Enhances nighttime pet-walking safety and integrates practical functions to reduce the burden of additional carrying.
• Specific Effects:
  • The leash webbing has built-in "high-brightness reflective threads" (360° full-angle reflection), with a visible distance of ≥100 meters under nighttime lighting, increasing vehicle recognition rate by 90% and avoiding nighttime collision accidents;
  • The handle has a built-in "poop bag storage compartment + waste clip", allowing easy access to poop bags during pet walking without carrying an extra bag. Some models are equipped with an "LED flashlight" (battery life ≥8 hours) to illuminate paths in dark areas, achieving a "3-in-1" function of leashing, lighting, and poop cleaning.

3. Durability & Easy Cleaning for High-Frequency Use

• Core Function: Uses high-wear-resistant materials to solve the problems of "easy wear and tear of leashes and difficulty in cleaning dirt".
• Specific Effects:
  • The webbing is made of "tear-resistant nylon material", passing 5,000 pull tests without breaking. Its bite resistance is 3 times that of traditional webbing, suitable for multi-pet households and high-frequency pet-walking scenarios;
  • Waterproof and stain-resistant design (IPX6 waterproof rating): clean with a damp cloth after pet walking in rainy days or on grass, with no mud residue. The harness part is detachable and washable, with an odor residue rate of ≤5% and a service life of 1-2 years.

II. High-Conversion Selling Points: 4 Strategies to Address Leash Pain Points

(I) Safety-Endorsed: Alleviate Worries of "Injury from Pulling & Loss from Escape"

• Authoritative Certification Slogan: "Withstands 50kg pull test + CE safety certification! Double lock + shock-absorbing anti-pull—no neck injury even for large dogs pulling violently!"
• Scenario-Based Expression: "Even if a Husky suddenly chases a squirrel, the shock-absorbing device can release force instantly; the rotating lock won’t tangle, so you no longer have to worry about it escaping during walks!"

(II) Scenario-Specific: Precisely Match Diverse Pet-Walking Needs

(III) Effect Visualization: Strengthen Trust with Data

• Safety Effect: "99% anti-escape rate, 98% anti-pull rate, 90% increase in nighttime reflective recognition rate, 85% reduction in pet-walking accident risks!"
• Convenience: "2-in-1 poop bag + flashlight—no extra bag needed for pet walking; non-slip handle design, no slipping with wet hands, 60% increase in grip comfort!"
• Durability: "No breaking after 5,000 pulls, IPX6 waterproof, no deformation after 50 washes, 3 times the service life of ordinary leashes!"

(IV) Emotional Resonance: Link to "Peace of Mind in Companion + Refined Pet Care"

• Caring Slogan: "Walking a pet isn’t ‘tug-of-war’—it’s a sweet interaction with your fur baby. The shock-absorbing handle releases force without hurting your hands, and the reflective strips protect its safety—every walk is reassuring and comfortable!"
• Responsibility-Driven Expression: "Choosing the right leash isn’t ‘making do’—it prevents pets from getting lost (recovery cost over 2,000 yuan) and injured from violent pulls. Safe design + durable materials are the responsibility for its companionship!"
• Detail Resonance: "Morandi-colored webbing + paw-patterned handle! High attention rate during walks—even the leash hides your preference for your fur baby. Refined pet care lies in every small detail!"

Customized Pet Leash Selling Point List (Precision-Adapted Version)

I. For Small Dogs (Weight ≤10kg, e.g., Chihuahua, Poodle, Bichon Frise)

Core Pain Points

Customized Selling Points

• Ultra-light design (total weight of leash + harness ≤60g, about the weight of an egg): no dragging sensation when running, 95% of small dogs show no resistance to wearing.
• Soft harness + Y-shaped force distribution structure: disperses neck pressure, avoiding suffocation risks for short-trachea breeds (e.g., Poodle).
• Mini double lock (diameter ≤1.5cm): 99% anti-escape rate, pets cannot bite or squeeze out of it.
• 360° micro-reflective webbing (reflective threads as thin as 0.1cm): visible distance ≥80 meters at night, improving small dogs’ visibility.
• Short fixed length (1.2 meters) + rotating leash head: avoids tangling during walks in residential areas, increasing control flexibility by 80%.
• Morandi colors + detachable cartoon pendants: aesthetically suitable for "refined pet care" scenarios for small dogs, doubling the attention rate during walks.

Data Support

• 99% anti-escape rate, 90% reduction in neck injury risk.
• Total weight ≤60g, 95% wearing adaptation rate.
• Reflective visible distance ≥80 meters, 90% increase in nighttime safety recognition rate.

II. For Medium Dogs (Weight 10-25kg, e.g., Corgi, Shiba Inu, Border Collie)

Core Pain Points

Customized Selling Points

• 1.5-3m retractable model (adapting to both residential and outdoor scenarios): shorten to 1.5m for distance control in crowded roads, extend to 3m for running on lawns.
• Moderate anti-pull device (elastic webbing + small shock-absorbing spring): absorbs 60% of instantaneous pulling force, avoiding neck injury from violent pulls, suitable for active breeds like Border Collie.
• High-density tear-resistant nylon webbing (2,500 stitches per square centimeter): bite resistance is 2.5 times that of traditional webbing, no tearing during outdoor hikes.
• Ergonomic non-slip handle (grip diameter 3cm): fits adult palms, no soreness after 30 minutes of pet walking, anti-slip coefficient 0.8 with wet hands.
• Built-in poop bag storage compartment (capacity ≥5 bags): no extra bag needed for outdoor pet walking, increasing convenience by 70%.
• Detachable double leash head design (optional): supports walking two medium dogs alone without tangled leashes.

Data Support

• 60% shock absorption for pulling force, 70% labor saved in control.
• Webbing withstands 5,000 pulls without breaking, service life 1.5-2 years.
• Retractable length 1.5-3m, 100% scenario adaptation rate.

III. For Large Dogs (Weight ≥25kg, e.g., Alaskan Malamute, German Shepherd, Golden Retriever)

Core Pain Points

Customized Selling Points

• Heavy-duty anti-pull structure (metal spring + multi-layer elastic webbing): absorbs 80% of instantaneous pulling force (suitable for bite force ≤80kg), preventing owners from letting go during violent pulls.
• 3-stage labor-saving lever handle: amplifies pulling force by 5 times, allowing women to control large dogs during violent pulls with one hand, saving 90% more effort than traditional leashes.
• Military-grade nylon webbing + reinforced stitching (15 stitches per centimeter): passes 10,000 pull tests without breaking, bite-resistant and wear-resistant.
• Wide harness (width ≥5cm) + breathable mesh inner layer: disperses pressure without choking the chest, neck temperature 3-4℃ lower in summer.
• High-brightness LED reflective strips + handle LED flashlight (battery life ≥10 hours): visible distance ≥150 meters at night, 95% vehicle recognition rate.
• Extra-large load-bearing rotating lock (load-bearing ≥100kg): 360° rotation without tangling, suitable for large dogs’ wide-range activities.

Data Support

• 98% anti-pull rate, 90% labor saved in owner control.
• Webbing load-bearing ≥100kg, no breaking after 10,000 pulls.
• Nighttime visible distance ≥150 meters, 90% reduction in safety risks.

IV. For Cats (Weight 2-8kg, e.g., British Shorthair, Ragdoll, Stray Cats)

Core Pain Points

Customized Selling Points

• Ultra-light non-sensing design (total weight of leash + harness ≤40g, about the weight of a ping-pong ball): reduces cats’ sense of foreign body when wearing, increasing adaptation rate by 90%.
• Soft food-grade silicone harness (thickness ≤0.3cm): fits cats’ body curves, no hard edges to press, avoiding stress responses.
• Adjustable elastic band (adjustment range 3-8cm): adapts to different cat sizes, while reducing cat escape rate by 95%.
• Short fixed length (1 meter) + elastic leash (stretching range ≤15cm): controls distance and buffers outdoors, avoiding neck choking when cats struggle due to fear.
• Mute lock + non-reflective stimulation design: reduces cats’ auditory/visual stress, decreasing struggling behavior outdoors by 80%.
• Breathable mesh material (8 air holes per square centimeter) + detachable cleaning: avoids cat skin allergies, odor residue rate ≤3%.

Data Support

• Total weight ≤40g, 90% wearing adaptation rate.
• 95% anti-escape rate, 80% reduction in stress responses.
• Air hole density 8 per square centimeter, 90% reduction in skin allergy risks.

Core Selling Points of the Donut-Style Retractable Pet Leash

1. Cute Donut Design: Balances Aesthetics and Portability

2. Semi-Automatic Locking for Anti-Lunging: Real-Time Safety Protection

3. High-Performance Materials + Durable Structure: Long-Lasting Use

• The leash tape is made of high-pressure-resistant and wear-resistant webbing, which is not easy to break even after repeated pulling, and has a much longer service life than ordinary pet leashes.
• Built-in stainless steel coil spring ensures smooth retraction without jamming, avoiding leash wear caused by retraction jams.
• The 3m leash variant can bear a weight of no less than 75kg, while the 5m variant can bear no less than 150kg. Both are compatible with small, medium, and large dogs (the 5m variant works for all dog breeds), and their load-bearing performance covers daily pet walking scenarios.

4. U-Shaped Leash Outlet + Anti-Tangling Design: Worry-Free Usage

5. Exclusive Convenience for Nighttime Pet Walking: Lighted Version + Long Battery Life

6. Two Specifications for Different Scenarios: Precise Adaptation to Needs

• Compact Version (158×38×97mm): Available in 3m/5m leash lengths, suitable for cats and small to medium-sized dogs. It is lightweight and easy to carry, ideal for daily walks in residential areas or short-distance pet outings.
• All-Purpose Version (184×38×109mm): Available in 3m/5m leash lengths, compatible with cats and all dog breeds (including medium to large dogs). It has stronger load-bearing capacity, making it suitable for outdoor hiking or long-duration pet walks, and meets the scenario needs of different pet owners.

Translation Notes:

1. "甜甜圈式": Translated as "Donut-Style" to retain the product’s iconic shape feature while conforming to English naming habits for styled products (e.g., "minimalist-style," "vintage-style").
2. "颜值养宠": Rendered as "aesthetic pet care" to accurately convey the modern pet owner’s pursuit of "caring for pets with visually appealing products," a concept that resonates in international pet markets.
3. "防爆冲": Translated as "Anti-Lunging" (instead of literal "anti-rushing") to use the standard term in pet product contexts, clearly indicating protection against sudden forward dashes by pets.
4. Size Format: Corrected the original missing "×" (e.g., 1583897mm → 158×38×97mm) to follow international size notation conventions, ensuring clarity for global users.
5. Scenario-Specific Terms: Phrases like "residential areas," "outdoor hiking," and "night owls" are used to align with English-speaking users’ daily expressions, making the selling points more relatable

6. Product Type	Model No.	Product Name	Color	Product Description
   Pet Leash	AW-L-033	Whirlwind Pet Leash 3M (No Light)	Green, Yellow, Black	Whirlwind design, leash length 3M, lockable, with dog clip; no light. Material: ABS, PC
   Pet Leash	AW-L-033	Whirlwind Pet Leash 5M (No Light)	Green, Yellow, Black	Whirlwind design, leash length 5M, lockable, with dog clip; no light. Material: ABS, PC
   Pet Leash	AW-L-032	Black Knight Pet Leash 3M (No Light, Poop Bag Holder Expandable)	Black	Knight design, leash length 3M, lockable, with dog clip; no light. Material: ABS, PC
   Pet Leash	AW-L-032	Black Knight Pet Leash 5M (No Light, Poop Bag Holder Expandable)	Black	Knight design, leash length 5M, lockable, with dog clip; no light. Material: ABS, PC
   Pet Leash	AW-L-032	Knight Pet Leash 3M (No Light, Poop Bag Holder Expandable)	Raspberry Pink, Lime Yellow, Black-Orange	Knight design, leash length 3M, lockable, with dog clip; no light, no poop bag holder. Material: ABS, PC
   Pet Leash	AW-L-032	Knight Pet Leash 5M (No Light, Poop Bag Holder Expandable)	Raspberry Pink, Lime Yellow, Black-Orange	Knight design, leash length 5M, lockable, with dog clip; no light, no poop bag holder. Material: ABS, PC
   Pet Leash	AW-L-046	Donut Pet Leash 3M (No Light, Poop Bag Holder Expandable)	Lime, Egg Yolk Yellow, Pink	Donut design on both sides, leash length 3M, poop bag holder (standard or optional); no light. Material: ABS
   Pet Leash	AW-L-047	Donut Pet Leash 5M (No Light, Poop Bag Holder Expandable)	Lime, Egg Yolk Yellow, Pink	Donut design on both sides, leash length 5M, poop bag holder (standard or optional); no light. Material: ABS
   Poop Bag Holder	AW-L-SBH	Poop Bag Holder (Accessory)	Yellow, Green, Pink, Black-Orange	Optional poop bag holder. Material: ABS
   Pet Leash	AW-L-015	Little Whale Pet Leash 3M (No Light)	Gray, Orange, Green	Little Whale design, leash length 3M, lockable, with metal hook; no light. Material: ABS, PC
   Pet Leash	AW-L-008	Little Whale Pet Leash 5M (No Light)	Gray, Orange, Green	Water Drop design, leash length 5M, lockable, with metal hook; no light. Material: ABS, PC
   Pet Leash	AW-L-008	Little Whale Pet Leash 5M (With Light)	Not specified	Water Drop design, leash length 5M, lockable, with metal hook; with rechargeable light. Material: ABS, PC
   Pet Leash	AW-L-018	Hamburger Pet Leash 3M (No Light)	Gray, Green, Yellow	Hamburger design, leash length 3M, lockable, with metal hook; no light. Material: ABS, PC
   Pet Leash	AW-L-018	Hamburger Pet Leash 5M (No Light)	Gray, Green, Yellow	Hamburger design, leash length 5M, lockable, with metal hook; no light. Material: ABS, PC
   Pet Leash	AW-L-018	Hamburger Pet Leash 5M (With Light)	Not specified	Hamburger design, leash length 5M, lockable, with metal hook; with light. Material: ABS, PC
   Pet Leash	AW-L-029	Seahorse Pet Leash 3M (No Light)	Gray, Purple, Green	Open design, no light, leash length 3M. Material: ABS, PC, TPU
   Pet Leash	AW-L-010	Little Dolphin Pet Leash 3M (No Light)	Green, Pink, Blue, Gray	Little Dolphin design, leash length 3M, lockable, with metal hook; no light. Material: ABS, TPU
   Pet Leash	AW-L-003	XMF Pet Leash - Little Bee 3M (No Light)	Pink, Yellow	Little Bee design, MINI version, leash length 3M, lockable, with dog clip; no light. Material: ABS, PC, TPU
   Pet Leash	AW-L-003	XMF Pet Leash - Little Bee 3M (With Light)	Pink, Yellow	Little Bee design, MINI version, leash length 3M, lockable, with dog clip; with rechargeable light. Material: ABS, PC, TPU
   Pet Leash	AW-L-005	XMF Pet Leash - Little Bee 5M (No Light)	Pink, Yellow	Little Bee design, PLUS version, leash length 5M, lockable, with dog clip; no light. Material: ABS, PC, TPU
   Pet Leash	AW-L-005	XMF Pet Leash - Little Bee 5M (With Light)	Pink, Yellow	Little Bee design, PLUS version, leash length 5M, lockable, with dog clip; with rechargeable light. Material: ABS, PC, TPU
   Pet Leash	AW-L-003	XMF Pet Leash - Seashell 3M (No Light)	Orange, Green, White	Seashell design, same as Little Bee MINI (other specs), leash length 3M, lockable, with dog clip; no light. Material: ABS, PC, TPU
   Pet Leash	AW-L-003	XMF Pet Leash - Seashell 3M (With Light)	Orange, Green, White	Seashell design, same as Little Bee MINI (other specs), leash length 3M, lockable, with dog clip; with rechargeable light. Material: ABS, PC, TPU
   Pet Leash	AW-L-005	XMF Pet Leash - Seashell 5M (No Light)	Orange, Green, White	Seashell design, PLUS version, leash length 5M, lockable, with dog clip; no light. Material: ABS, PC, TPU
   Pet Leash	AW-L-005	XMF Pet Leash - Seashell 5M (With Light)	Orange, Green, White	Seashell design, PLUS version, leash length 5M, lockable, with dog clip; with rechargeable light. Material: ABS, PC, TPU
   Pet Leash	AW-L-026	Shield/Wormhole/Record Player Pet Leash 3M (No Light)	Green, Blue, White, Orange	Shield/Wormhole/Record Player design, leash length 3M, lockable, with dog clip; no light. Material: ABS, PC, TPU
   Pet Leash	Not specified	Shield/Wormhole/Record Player Pet Leash 3M (With Light)	Not specified	Shield/Wormhole/Record Player design, leash length 3M, lockable, with dog clip; with light. Material: ABS, PC, TPU
   Pet Leash	AW-L-021	Shield/Wormhole/Record Player Pet Leash 5M (No Light)	Green, Blue, White, Orange	Shield/Wormhole/Record Player design, leash length 5M, lockable, with dog clip; no light. Material: ABS, PC, TPU
   Pet Leash	Not specified	Shield/Wormhole/Record Player Pet Leash 5M (With Light)	Not specified	Shield/Wormhole/Record Player design, leash length 5M, lockable, with dog clip; with light. Material: ABS, PC, TPU