I. Core Uses: Dual Satisfaction of Pets’ Instincts and Owners’ Scenario Needs
(I) For Pets: Dual Empowerment of Physical Exercise and Psychological Comfort
1. Release Climbing Instincts and Strengthen Physical Fitness
Core Use: Simulates climbing scenarios of trees and rocks in natural environments. Through multi-layered structures and sloped platform designs, it satisfies pets’ (especially cats’) "vertical activity" instinct and achieves full-body muscle exercise.
Specific Effects: During climbing, it enhances hind limb explosive power (when pushing off to climb) and core balance ability (when moving on narrow platforms). Climbing for 30 minutes a day is equivalent to burning 200kcal of calories, effectively preventing obesity in indoor pets (reducing the cat obesity rate by 40%); for small dogs (e.g., Poodles, Bichons), it exercises joint flexibility and reduces the risk of arthritis in old age.
2. Relieve Anxiety and Reduce Behavioral Problems
Core Use: Provides a "high observation point" (in line with pets’ "territory patrolling" psychology) and is equipped with a hidden cat bed/rest platform to create a pet’s exclusive "safe space".
Specific Effects: In multi-cat households, weaker cats can climb to high places to avoid conflicts and reduce stress; single pets consume excess energy through climbing, reducing destructive behaviors (scratching sofas, chewing wires) and nighttime zoomies by 70%, which is especially suitable for energetic kittens and young cats.
3. Safety Protection Design for Indoor Scenarios
Core Use: Uses anti-slip, anti-tipping, and non-harmful materials to prevent pets from falling or getting injured while climbing, and is suitable for indoor environments such as home floors and walls.
Specific Effects: The platform surface is covered with an anti-slip silicone pad (friction coefficient ≥ 0.8) to prevent pets from slipping; the bottom of the vertical climbing frame has a weighted base (weight ≥ 3kg) with a load-bearing capacity of over 15kg (suitable for cats/small dogs weighing ≤ 10kg); edges are rounded (radius ≥ 5mm) to avoid scratching pets’ skin.
(II) For Owners: Dual Experience of Home Integration and Convenient Management
1. Modular Design for Different Living Spaces
Core Use: Offers various forms such as wall-mounted, vertical, and combined types, meeting the "space-saving" needs of small apartments and "multi-functional" needs of large apartments.
Specific Effects: Wall-mounted climbing frames (e.g., multi-layered wall platforms) only occupy 0.2㎡ of wall space and no floor space; vertical climbing frames come with storage compartments (for pet snacks/toys); combined types allow free assembly of 3-5 layers, suitable for 10-20㎡ living rooms/balconies.
2. Easy Installation and Cleaning to Reduce Care Costs
Core Use: Supports drill-free installation (wall-mounted types have two options: strong adhesive hooks/expansion screws) and detachable parts for quick assembly and cleaning.
Specific Effects: Assembly requires no professional tools and can be completed in 15 minutes; parts such as platforms and scratching boards can be detached separately, wiped with a damp cloth or washed (for waterproof models); the sisal rope scratching post can be replaced after wear, extending the equipment’s service life (average 2-3 years of use).
3. Home Aesthetic Integration to Avoid "Awkwardness"
Core Use: Adopts simple color schemes (natural wood, milk white, Morandi colors) and eco-friendly materials (solid wood, eco-friendly ABS, natural sisal rope), suitable for home styles such as Nordic, Japanese, and modern minimalist.
Specific Effects: Replaces traditional pet products that are "brightly colored and messy in shape" and becomes part of home decoration; some styles come with plant racks (for small succulents/artificial plants), balancing pets’ needs and owners’ aesthetics.
II. High Conversion Selling Points: 4 Core Strategies to Address Pain Points
(I) Safety-Endorsed: Alleviate the Core Concern of "Climbing Safety"
Authoritative Certification Slogan: "Eco-friendly solid wood + food-grade silicone! Withstands 18kg and passes 3000 load-bearing tests, rounded edges with no burrs—safe for young pets to climb"
Scenario-Based Expression: "Even if a cat jumps from a 3-layer platform, the anti-slip pad can buffer the impact; the weighted base keeps the climbing frame stable during playful frolicking, no fear of tipping and injury"
(II) Scenario-Specific: Precisely Matching Diverse Pet Care Needs
Scenario
Example of Corresponding Selling Point
Data / Basis Support
Small-Apartment Households
"Wall-mounted climbing frame! Installed against the wall, only 0.2㎡—fits even 10㎡ studios"
Wall-mounted model occupies ≤ 0.2㎡, suitable for spaces ≤ 20㎡
Multi-Pet Households
"5-layer combined climbing frame! With 3 cat beds + 2 observation decks—no fights among multiple cats"
Layered design, each layer bears ≥ 5kg, suitable for 3-4 cats
New Pet Owners
"Drill-free installation in 15 minutes! No wall drilling—even girls can install it alone"
Strong adhesive hooks + buckle design, no tools needed for installation
Aesthetic-Focused Owners
"Natural wood + milk white color scheme! Fits Nordic/minimalist styles—looks like decor in the living room"
3 versatile color schemes, solid wood texture, passed home style adaptation tests
(III) Effect Visualization: Strengthen Trust with Data
Exercise Effect: "Climbing for 30 minutes a day—pet energy consumption ≈ 1 hour of outdoor walking, 40% lower obesity rate, 50% improved joint flexibility"
Behavior Improvement: "After 1 month of use, destructive behaviors reduced by 70%, nighttime zoomies frequency dropped from 5 times/night to 1 time/night"
Durability: "Sisal rope scratching post withstands 5000 wears; solid wood platform is waterproof and scratch-resistant—guaranteed no damage for 2 years with normal use"
(IV) Emotional Resonance: Link to the Cognition of "Satisfying Instincts"
Caring Slogan: "Cats are born to climb high and look far. This is not a ‘toy’—it’s an ‘indoor forest’ for them, allowing them to enjoy ‘climbing freedom’ at home"
Responsibility-Driven Expression: "Instead of spending money to repair scratched sofas, give them an exclusive climbing frame: it protects your home and lets them live more comfortably. That’s the real way to understand and care for them"
Product Attributes
Attribute
Details
Material
Wood
Product Code
MX01-M, MX01-S, MX01-K, MX01-J
Specification
Dark Gray - Cotton-Linen Post, Beige - Cotton-Linen Post, Coffee - Cotton-Linen Post, Burgundy - Cotton-Linen Post, Dark Gray - Sisal Post, Beige - Sisal Post, Coffee - Sisal Post, Burgundy - Sisal Post, [Blue + Orange] - Sisal Post, [Green + Yellow] - Sisal Post
Cross-Border Export Exclusive Supply
Yes
Main Sales Regions
Southeast Asia
Main Downstream Platforms
Amazon
Style
Minimalist
Brand
Manmiao (Note: Retained original brand name for brand recognition; can be adjusted to "Mianmiao" if official English name exists)
Packaging Information
Specification
Length (cm)
Width (cm)
Height (cm)
Volume (cm³)
Weight (g)
Dark Gray - Cotton-Linen Post
21
12
21
5292
1500
Beige - Cotton-Linen Post
21
12
21
5292
1500
Coffee - Cotton-Linen Post
21
12
21
5292
1500
Burgundy - Cotton-Linen Post
21
12
21
5292
1500
Dark Gray - Sisal Post
21
12
21
5292
1500
Beige - Sisal Post
21
12
21
5292
1500
Coffee - Sisal Post
21
12
21
5292
1500
Burgundy - Sisal Post
21
12
21
5292
1500
[Blue + Orange] - Sisal Post
21
12
21
5292
1500
[Green + Yellow] - Sisal Post
21
12
21
5292
1500
Translation Notes
Term Consistency: Key terms follow cross-border e-commerce conventions, e.g., "Cotton-Linen Post" (棉麻柱) and "Sisal Post" (剑麻柱) – "Post" is used to clearly indicate the product’s vertical structure (suitable for pet climbing equipment).
Color & Material Clarity: Color names (e.g., "Burgundy" for 酒红色,"Coffee" for 咖色) are adjusted to match English-speaking consumers’ color perception; material terms ("Cotton-Linen", "Sisal") are industry-standard for pet products.
Data Integrity: All dimensions, volume, and weight values are retained exactly to ensure accuracy for logistics calculation and platform listing (critical for Amazon’s FBA requirements).
Brand Name: "漫喵" is retained as "Manmiao" (with a note) to preserve brand identity; if the brand has an official English name, it can be substituted directly.