I. Core Functions: Building a Nail Care Loop of "Pet Safety & Pain-Free + Owner Precision & Efficiency"
(I) For Pets: Dual Protection of Safety & Comfort
1. Quick Injury Prevention Design to Eliminate Trimming Pain
Core Function: Through a visible structure and physical stop, it accurately avoids the nail quick (the blood vessel in the nail), solving the core pain point of "pets resisting due to cut-induced bleeding".
Specific Effects:
The clipper jaw has a built-in "transparent quick observation window" with a 3x magnifying optical lens (suitable for myopic owners), allowing clear visibility of the quick’s position and reducing the incorrect cutting rate by 98%.
A 0.5mm safety stop protrusion is set at the front of the blade. Even if hands shake, it limits the cutting depth to avoid touching the quick (ideal for novice owners).
For pets with dark nails (e.g., black cats, black dogs), the observation window has a built-in cool white LED light to illuminate the internal nail structure, increasing quick recognition clarity by 70%.
2. Anti-Scratch Blade & Curved Design to Fit Pet Paw Shapes
Core Function: From blade material to jaw angle, it adapts to different pet paw types (cat paws/dog paws, padded paws/pointed paws), reducing skin scratches and discomfort.
Specific Effects:
The blade is made of Japanese SK5 high-carbon steel, passing 10,000 sharpness tests (no jamming when cutting 2mm-thick dog nails). The blade edge undergoes 0.2mm rounded polishing to avoid scratching the delicate skin around the nails.
The jaw angle is designed according to the natural curve of pet paws (15° for cat paws, 20° for small dog paws, 25° for large dog paws). A single trim fits the nail contour, reducing pet irritability caused by repeated adjustments—90% of pets show no struggle during trimming.
3. Mute & Shock-Absorbing Structure to Reduce Trimming Stress
Core Function: Through material cushioning and structural optimization, it reduces metal collision noise and pressing vibration during trimming, alleviating pets’ stress response of "running away at the sound of clippers".
Specific Effects:
A silicone shock-absorbing pad is built into the clipper body connection. The noise when closing is ≤30 decibels (equivalent to the sound of turning book pages), avoiding pet fear caused by the "click" sound of traditional metal clippers.
The handle pressing force is controlled at 3N (approximately the weight of 300g). Light pressure is enough to cut nails, eliminating the need for hard pressing that causes clipper vibration and reducing paw discomfort for pets.
(II) For Owners: Dual Experience of Precision Control & Easy Cleaning
1. Labor-Saving Lever & Ergonomic Design for Long-Term Use
Core Function: Solves the problems of "hard-to-cut thick nails of large dogs and hand soreness from long trimming sessions", improving operational stability and labor efficiency.
Specific Effects:
Adopts a "3-stage labor-saving lever structure" that amplifies cutting force by 5x. Even women can easily cut 2.5mm-thick nails of large dogs (e.g., Alaskan Malamutes, German Shepherds), avoiding issues like "unable to cut" or "nail splitting" with traditional clippers.
The handle is made of non-slip TPR soft rubber (fitting the palm curve) and weighs only 80g. Single-handed trimming for 10 minutes (suitable for multi-pet households) causes no soreness—60% more comfortable than metal handles.
2. Nail Debris Anti-Splash + One-Click Cleaning to Reduce Housework Burden
Core Function: Solves the pain point of traditional clippers ("nail debris splashing everywhere and hard to clean"), realizing "trimming + cleaning" integration.
Specific Effects:
A semi-enclosed "debris collection compartment" is installed on the outer side of the clipper jaw, with a collection rate of 95%. Nail debris won’t splash into sofa or carpet gaps during trimming.
The collection compartment has a pull-out design—after trimming, just pour out the debris without picking it out by hand. The blade is detachable and washable (IPX6 waterproof); residual nail scraps can be removed with a simple water rinse, reducing cleaning time from 5 minutes to 30 seconds.
3. Manicure-Level Fine Polishing for Aesthetics & Practicality
Core Function: Integrates "trimming + polishing" dual functions to prevent sharp nail edges from scratching furniture or owners’ skin after cutting.
Specific Effects:
A detachable emery polishing head (180 grit, suitable for pet nail hardness) is built into the clipper tail. After trimming, gently rub the nail edges to smooth burrs, increasing nail roundness by 80%.
The polishing head can be replaced with a sponge buffing head (suitable for pets with soft nails like cats). After buffing, the nail surface is smooth, reducing cases of "nails catching curtains or sofa covers".
II. High-Conversion Selling Points: 4 Strategies to Address Nail Care Pain Points
(I) Safety-Endorsed: Alleviate Worries of "Bleeding Cuts & Pet Resistance"
Authoritative Certification Slogan: "SK5 Medical-Grade Blade + EU CE Pet Safety Certification! Transparent observation window + safety stop double insurance—novices can cut without mistakes!"
Scenario-Based Expression: "Even when trimming a black cat’s dark nails for the first time, the LED light + observation window lets you see the quick clearly. After trimming, the cat doesn’t hide or fuss and is even willing to stretch out its paws next time!"
(II) Scenario-Specific: Precisely Match Diverse Care Needs
Scenario
Example of Corresponding Selling Point
Data / Basis Support
Novice Pet Owners
"3x Magnifying Observation Window + Safety Stop! No need to fear cutting the quick—learn in 10 minutes with the tutorial!"
Incorrect cutting rate reduced by 98%, 95% suitability for novices
Large Dog Owners
"5x Labor-Saving Lever! Cut thick Alaskan nails effortlessly—saves 70% effort compared to traditional clippers!"
Cutting force amplified by 5x, cuts 2.5mm-thick nails
Multi-Pet Households
"Replaceable Polishing Heads! Trim a Shiba Inu then a Ragdoll—emery head for dog paws, sponge head for cat paws!"
2 polishing heads for adaptation, 100% reusability for multi-pet use
Tidy/Lazy Owners
"95% Anti-Splash Debris Compartment! Just pour out debris after trimming—no need to squat and pick up nail scraps!"
95% debris collection rate, 90% reduction in cleaning time
(III) Effect Visualization: Strengthen Trust with Data
Safety Effect: "10,000 tests with zero incorrect cuts! Transparent observation window + LED light increases quick recognition clarity by 70%, reducing the cutting injury rate from 35% (traditional clippers) to 2%!"
Convenience: "5x Labor-Saving Lever + 80g Lightweight Design! Women won’t shake when cutting large dog nails; multi-pet households only need 15 minutes to trim 3 pets (vs. 30 minutes with traditional clippers)!"
Durability: "SK5 Blade passes 500 rust tests with no corrosion! Detachable and washable collection compartment, service life of 2-3 years (4x that of ordinary plastic clippers)!"
(IV) Emotional Resonance: Link to "Refined Pet Care + Worry-Free Grooming"
Caring Slogan: "It’s not just ‘nail trimming’—it’s a ‘manicure SPA’ for your fur baby! Smoothed nails won’t catch fur or scratch hands—no more worrying about scratches when holding them!"
Responsibility-Driven Expression: "No need to spend 50 yuan monthly taking your pet to a pet shop for nail trims! Finish it at home in 10 minutes, and even strengthen your bond through trimming interactions—pets won’t feel stressed or scared!"
Detail Resonance: "Even the handle’s non-slip pattern is designed like pet paw prints! It’s not just functional—it even looks like a small decor piece at home. Refined pet care means not compromising on tools!"