I. Pet Grooming Products: Functional Value + High Conversion Selling Points

1. Cleaning & Care Category (Shampoo, Conditioner, Dry Cleaning Foam)

Functional Value:

• For pets: Gently cleans dirt and oil from fur, prevents skin itching and dandruff, nourishes fur (anti-static, anti-tangling, brightening), and provides targeted care for specific needs (e.g., insect repellent, anti-allergy, odor removal).
• For owners: Easy to rinse with no residue, reduces grooming time, prevents pets from resisting due to discomfort during cleaning, and maintains a fresh home environment for a long time.

High Conversion Selling Points:

• Safety Pain Point-Oriented: "Food-grade formula, safe even if licked! 0 soap base & 0 fluorescent agents, specially for puppies and kittens";
• Efficiency-Oriented: "Rinse quickly in 3 minutes without sticking to fur—lazy owners can finish grooming in one go, and the fragrance lasts 72 hours";
• Targeted Demand-Oriented: "Special whitening shampoo for Bichons/Poodles to remove yellow stains, improving both tear stains and fur discoloration simultaneously";
• Emotional Resonance-Oriented: "Maternity-grade fragrance, no bad smell during cuddles—protect the intimate time between you and your fur baby".

2. Trimming & Styling Category (Pet Scissors, Electric Clippers, Nail Grinders)

Functional Value:

• For pets: Prevents excessive fur from trapping dirt, and overlong nails from growing into the flesh, reducing skin inflammation and movement discomfort.
• For owners: Replaces frequent expensive trips to pet salons, allows basic trimming at home, lowers long-term grooming costs, and is safe to use without harming pets.

High Conversion Selling Points:

• Easy Operation-Oriented: "Quiet electric clippers, no pet resistance! Suitable for beginners, 3 gears adjustable for different fur lengths";
• Safety Protection-Oriented: "Round-tip anti-scratch scissors + LED light nail grinder, accurately avoid the quick, no bleeding during nail trimming";
• Cost-Effectiveness-Oriented: "One-time investment = save 80% of annual pet salon trimming fees, comes with a full set of combs and cleaning brushes";
• Scenario-Specific-Oriented: "Portable outdoor trimming kit, easy to groom during camping/boarding—pet’s appearance never drops".

3. Fur Care Category (Pin Brushes, Rake Combs, Deshedding Gloves, Fur Smoothing Spray)

Functional Value:

• For pets: Combs out loose fur to reduce shedding, prevents tangled fur from pulling the skin, and promotes skin blood circulation.
• For owners: Reduces fur pollution at home, makes cleaning easier; smoothing spray quickly improves frizzy fur without frequent washing.

High Conversion Selling Points:

• Visual Effect-Oriented: "Deshedding gloves that clean in one wipe, each glove can collect 5 times the amount of loose pet fur—no fur on sofas or carpets";
• Pain Point-Solving-Oriented: "Special detangling comb for long-haired cats, no fur pulling or pet discomfort, tangles smooth out with one comb";
• Multi-Functional-Oriented: "2-in-1 anti-static smoothing spray + comb—spray and comb immediately for fluffy, non-fluffy fur";
• Detail-Care-Oriented: "Silicone non-slip handle, no fatigue even after long combing—pets actively nuzzle the comb for a comfortable experience".

II. Pet Health & Hygiene Products: Functional Value + High Conversion Selling Points

1. Oral Care Category (Pet Toothpaste, Toothbrushes, Mouthwash, Dental Chews)

Functional Value:

• For pets: Prevents tartar and periodontitis, reduces bad breath, and avoids systemic health issues caused by oral diseases.
• For owners: Eliminates odor troubles during close contact, and reduces high costs of pet oral medical treatment.

High Conversion Selling Points:

• Convenience & Adaptability-Oriented: "Edible toothpaste + finger cot toothbrush, no training needed—put on the finger and brush immediately, no pet resistance";
• High-Efficiency Prevention-Oriented: "Mouthwash added directly to drinking water, improves bad breath in 3 days, fades tartar in 7 days—must-have for lazy owners";
• Palatability-Driven: "Chicken/salmon-flavored dental chews, clean teeth while chewing, satisfy teething needs and protect teeth";
• Authoritative Endorsement-Oriented: "Veterinarian-recommended formula, no chlorhexidine, suitable for both young and senior pets".

2. Insect Repellent & Protection Category (Topical Dewormers, Oral Deworming Tablets, Deworming Collars, Mosquito Repellent Spray)

Functional Value:

• For pets: Effectively repels and kills parasites such as fleas, ticks, and mites; prevents diseases transmitted by parasites (e.g., anemia, skin diseases).
• For owners: Blocks the transmission of parasites to humans, ensuring the hygiene and safety of the whole family.

High Conversion Selling Points:

• Long-Lasting Safety-Oriented: "Topical dewormer drops, one application provides 30 days of protection, 0 irritation and no skin damage";
• Convenience & Efficiency-Oriented: "Oral deworming tablets for both internal and external parasites, one tablet for double protection—no need for separate medication and drops";
• Scenario-Specific-Oriented: "Outdoor mosquito repellent spray, herbal formula with no pungent smell—no fear of mosquito bites during walks/camping";
• Peace of Mind-Oriented: "Compliant with national veterinary drug standards, safe for pregnant pets, protects pets’ immunity while deworming".

3. Physiological Care Category (Pet Pee Pads, Diapers, Heat Cycles Pants, Cleaning Wipes)

Functional Value:

• For pets: Keeps the body dry during heat cycles, post-surgery recovery, and senior incontinence; prevents skin irritation from urine.
• For owners: Simplifies the cleaning process, prevents urine from seeping and soiling floors/sofas, and reduces residual odors.

High Conversion Selling Points:

• Strong Absorption & Leak-Proof-Oriented: "Thickened pee pads with instant absorption and water-locking, 3-layer leak-proof bottom film—no seepage or sticky paws";
• Comfort & Adaptability-Oriented: "Adjustable diapers, breathable and non-sweaty, specially for senior dogs/post-surgery pets—no restriction on movement";
• Multi-Functional-Oriented: "Pet-specific cleaning wipes, alcohol-free for wiping paws/buttocks, portable for on-the-go cleaning";
• Cost-Effectiveness-Oriented: "Extra-large packs of pee pads, buy 2 get 1 free—one pad can be used for 12 hours, daily cost as low as 1 yuan".

4. Environmental Cleaning Category (Pet-Specific Disinfectant, Deodorizer, Litter Box Deodorizing Beads)

Functional Value:

• For pets: Kills bacteria and viruses in the environment (e.g., feline panleukopenia virus, canine parvovirus), reducing the risk of respiratory infections.
• For owners: Eliminates stubborn odors such as urine and feces, keeps the home air fresh, and avoids cross-infection of bacteria.

High Conversion Selling Points:

• Safety & Efficiency-Oriented: "Maternity-grade disinfectant, can be directly sprayed on pet supplies, 99.9% bactericidal rate—no residue and no irritation";
• Targeted Deodorization-Oriented: "Litter box deodorizing beads, sprinkle once to eliminate ammonia odor, long-lasting fragrance for 15 days—no need for frequent litter changes";
• Easy Operation-Oriented: "Spray-type deodorizer, eliminates odors with one spray, suitable for sofas/carpets/pet beds—no need for wiping";
• Emotional Resonance-Oriented: "Protect home health, let pets lie freely, and family members can cuddle pets without worry".